Please scroll down if you just want to see a clear summary for each of the bars, but we think that the introduction is worth a read if you have the time.

 

Background 

 

We think that nutrition can and should be really simple, for most people. Humans developed over millions of years eating an overwhelmingly whole food, plant-based diet, and numerous studies show that approach remains the best for long-term health.
 
Eating a wide variety of whole food plants can give you all the macro and most of the micro nutrients you need (the exceptions being vitamins D and B12). It’s tasty, and you don’t need to spend time counting macros or calories.

 

That approach doesn’t work or isn’t possible for everyone though. And potential quick fixes like low carb / high protein diets can be enticing.

 

Whatever your diet, however, there’s one thing that governments and health experts around the world all agree on – we should all try to eat at least five portions of fruit and veg a day.
 
Some say it should be at least ten portions, and most agree that veg should be prioritised over fruit. They contain a staggering array of beneficial nutrients, most of which we don’t fully understand. When we eat them in their whole food form, the nutrients work in harmony together and our bodies know how to get the best out of them.
 
There’s simply no comparison between whole food veg and isolated nutrient supplements that claim to provide the same benefits (but rarely do).

 

So whilst it can be tempting to cut fruit and veg out of your diet for periods of time, and rely on supplements for micronutrients instead, we don’t know of any unbiased healthcare or nutrition professional that would suggest doing this.

 

How does all this relate to our bars?

 

Well if you’re diabetic or on a low-carb diet, you may be put off by them being high in carbs. But most of the carbs, and effectively all of the sugar, are from whole food plants. And it’s primarily veg, the food group we’re all advised to eat more of!
 
Whole food carbs are completely different to refined ones and the free sugars found in fruit juices, pastes and purees. Whereas refined carbs and free sugars have been found to promote disease, whole food ones fight it (including diabetes). And people switching to whole food, plant-based diets that are high in carbs have been found to lose weight without having to count calories.
 
We think that stigmatising carbs in general is misleading at best and dangerous at worst. Refined carbs and free sugars are generally bad, but whole food ones are probably the most important food that we can eat.

 

On a per 100g basis our bars are much higher in carbs and sugar than fresh veg, but that’s just because we use dried veg. As water is by far the largest part of most fruit and veg, all the other nutrients are highly concentrated when they’re dried.

 

Our bars are also significantly lower in sugar than fruit-based snacks. And these often use purees and juices rather than whole fruit, meaning that the sugar they contain is “free”, which can be very detrimental to health. Finally, our bars are much higher in fibre than most fruit-based snacks, further slowing the release of the natural sugars into our bloodstream, providing longer-lasting energy.

 

If you’re a regular protein bar person, the relatively low protein content of our bars might also put you off. We’re working on higher protein versions, but it’s important to know that most people already eat more than enough protein. The only macronutrient we don’t eat enough of is fibre, which is only found in plants. vedge bars are all naturally high in whole food fibre, containing at least 3g per bar.

 

So if protein bars and supplements are a key part of your diet, you should probably think about increasing your fibre intake too. And vedge makes that tastier and easier than ever.

 

To sum that all up, we think there’s a place for vedge bars in most diets. But we’d always encourage you to focus on eating as much fresh fruit and veg as possible.

 

Please read our blog posts here to find out more about the power of veg and whole foods.

 

Nutritional detail

 

The tables below show the nutritional detail for our bars, on both a per bar and per 100g basis.
Please note the following:

 

  • Raspberry, Lime & Coconut is higher in fat (and much higher in saturated fat) than the other bars because of the coconut it contains.
  • Lemon & Vanilla is much higher in fibre than the other bars because of the chicory root fibre it contains (the chicory root fibre has been excluded from the carb to fibre ratio, however). You can find out more about fibre here.
  • Chinese Broccoli is the highest in protein because of the broccoli it contains. Chia seeds increase the protein content of the Balsamic Tomato and Lemon & Vanilla flavours, and cacao powder makes Cacao & Orange relatively high.

The table below shows some nutritional benefits and dietary considerations.
Please note the following:

 

  • Portions of veg are based on adult servings of 80g of fresh veg. We need much less than 80g of dried veg though, because the water (but not the nutrients) has been removed. Because the amount of water in different vegetables varies, the amount of dried veg that’s equivalent to a portion of fresh veg also varies.
  • Lemon & Vanilla is officially “good for the gut” because of the chicory root fibre it contains. Please see our Ingredients page for further details about this (and our other ingredients), and why we think that the other bars are probably good for the gut too. 

Vitamins & minerals

 

We haven’t tested the vitamin and mineral content of the current range of bars yet (it’s very expensive). But we know from tests on prototypes that they’ll probably contain most of the micronutrients you’d expect them to based on their ingredients (which is a lot). They’re likely to be high in Biotin (B7), vitamin A (through the conversion of beta-carotene) and potassium, and a good source of various others.

 

We even tested some of the prototypes 6 months after production, and they retained the same high levels of almost all the micronutrients tested. 

 

We’d recommend eating the bars as soon as possible though, and they shouldn’t be seen as a substitute for fresh veg.   

 



What our customers say

"Absolutely delicious!"

Sharona, Milton Keynes

"Lime & Chilli and Chinese broccoli were stand outs for taste and originality"

Simon, Bristol

"when you think that you are getting 2 of your 5 a day from just one bar… it is so much easier to eat this way! Genius product"

Charlotte, London

"Its a fabulous concept and for me it really works. A great array of flavours as well as a choice between the savoury and sweet."

Nick, Surrey

"2 of 5 a day in a healthy snack with low calorie count is a great option."

Matthew, London

Coronavirus Discounts, and free bars for the NHS

Please note that we're providing general discounts (up to 20% off) on all products purchased from this site during the Coronavirus crisis (all other discount codes will be temporarily disabled).

And we'll use the remaining profit to provide a free bar to NHS staff for every one purchased from this site and Amazon.

Thanks for visiting us, and we hope that you're keeping safe and well.

Thanks for visiting us

Whilst you can purchase bars from us from outside the UK, postage can be quite expensive and you'll be responsible for any duty etc.

It would therefore be really useful if you could contact us at [email protected] and tell us which stores / websites you'd like to see stocking us in your country, so that we can make them as cheap as possible for you to buy.

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